COM 296A: Rhetoric and Popular Culture.
Fall 1999


The only required
texts are:
D. Rushkoff. Media
Virus.
N. Postman. Amusing
Ourselves to Death.
These two books will frame a discussion
about the relationship between humans and their technological
culture which will evolve throughout the semester. Students
should read both early and refer back to them often.
I will, in addition, put books and
articles on reserve in the Library and make reading assignments
throughout the course of the term. The Calendar will be updated
as time permits, but students should rely on classroom
information for "official" assignments.
Assignments.
The Student's Grade
will be configured as the combined evaluations of the following
assignments (whoa!).
- The Web Page.
- Each student will
generate a web page, the purpose of which will be to
demonstrate his/her ability to attract the attention of
"consumers." The student will periodically
update the rest of us on the success or failure of
his/her venture. Any student who succeeds in getting
1,000 "hits" on his or her page will
automatically be awarded an "A" on the
assignment. Others will be evaluated by the instructor on
the basis of his/her strategy and effort.
- The Assignment
will be worth 10%.
-
- Reading Quizzes.
- Students will take three
quizzes over the assigned readings--one of which will be
unannounced.
- The Quizzes
will be worth 10% each= total 30%.
-
- Assessments:
- Students will do two
assessments of cultural texts within the context of the
"Quiet Guy Next Door" case study (see calendar
and/or links). One will be in-class, the other will be
outside class. The specifics of the assessments will be
made available at the time they are assigned.
- The In-class
assessment will be worth 10% , the other worth 15%= total
25%.
-
- Exams.
- There will be two
noncomprehensive exams (see calendar).
- Midterm=15%
Final=20% total=35%.
-
- In addition, various
means of enhancing one's grade will be announced during
the semester (But the student should not count on, nor
will the instructor feel obliged to offer such
inducements in any reliable fashion. So concentrate on
the assigned work.).
-
- Return
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Sept. 14
|
Introduction to Course and
Materials.
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| |
Theoretical Overview.
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Sept. 21
|
People as Social Artifacts: The
Major Issues of Culture Study. Read Ruschkoff, Intro and Part
One.
|
Sept. 28
|
A Brief History of Popular Art in
America:
Colonial and Early America.
|
Oct. 5
|
A Brief History of Popular Art in
America:
The Industrial Revolution. Read Rushkoff, Part Two.
|
Oct. 12
|
A Brief History of Popular Art in
America:
The Harlem Rennaisance and "Minority" Popular
Art.
|
Oct. 19
|
A Brief History of Popular Art in
America. The
Post-War 50s and 60s. Read Rushkoff, Part Three.
|
| |
Cultural Literacy and Text
Analysis. I will expect the student to have
good working knowledge of both assigned texts by this
time. That assumption will be tested in early quizzes.
This
semester, the text analysis component of the course will
consist of an in-depth discussion of everybody's favorite
witch hunt "To what extent (if any) do popular
culture media create, influence, promote, abet,
trivialize, exploit, etc. Sex and Violence?" That
discussion will be moderated from its own web site:
The Home Page of that Quiet Guy
Next Door.
|
Oct. 26
|
Consumer Literacy. "Reading"
Cultural Texts.
|
Nov.
2
|
Celebrity as Framework. The In-Class
Assessment will be performed on this night.
|
Nov.
9
|
Visual Media (Television and
Movies) View
Buffy the Vampire Slayer.
|
Nov. 16
|
External
Assessment Practice Case. Place
as Text. View Lost
in Middle America. Check Background.
|
Nov. 23
|
Collective Memory. Read: Comic Books
and Juvenile Delinquency. and The
Anarchist's Cookbook.
|
Nov. 30
|
Final Reports.
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DEC. 7
|
Final Reports.
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Dec. 14
|
Study Day
|
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FINALS DECEMBER 16-23
|
Most
class sessions will feature audio and video materials to which
the student will probably not have access on his or her own.
Owing to the pervasiveness of scheduling problems and lost
materials in the past, none of these texts will be made available
to students outside class, so students are strongly advised to
attend.
Any
student who appears in class more than fifteen minutes late or
who misses more than 15% of the total session time will be
counted absent. No student with more than three absences will be
eligible for extra credit. In addition, no assignment missed
because of absence can be compensated by extra credit (extra
credit will take the form of a multiplier attached to a given
assignment grade--see explanation below).
How
Extra Credit Works!
The
student's grade is composed of eight (8) assignments. Each of
those assignments will be given a letter grade and its
corresponding number on the 4.0 scale. I will assign the
availability of extra credit (see above) to each assignment, not to the overall 100% grade. Hence, a
student who gets extra credit assigned to the midterm would have,
say 10% added to the midterm grade
(e.g. grade= 3.3 extra credit= 4.0// 3.3 + .4 [10% of 4.0] =3.7).
Only one
extra credit assignment can be done for each class assignment.
Only three can be done for the semester. NO extra credit can be
obtained for an assignment failed or reduced in grade because of
absence or the missing of a deadline.
Deadlines:
In the
past, this instructor has been lax about deadlines. The result
has been rampant abuse of those deadlines. When deadlines are
missed, the course calendar suffers. Therefore, any deadline
missed will result in a letter grade drop for every twenty-four
hours. Only dire and well-documented cicumstances will alter this
policy. If a student is caught manufacturing a "dire
circumstance' for the purpose of extending a deadline, that
student will fail the course.
Audio-Visual
Materials:
If you
need a particular machine for the in-class presentation of your
work, you must give me at least eight (8) days notice. Teaching
Resources needs a week, and I need some padding of that.
Comportment:
No
interpersonal aggression toward fellow students (either direct or
subversive) will be permitted during discussion. Discussion
should be spirited, and the promotion of extreme points of view
for the sake of discussion should be not only tolerated but
encouraged. To that end, we shoulod remember that civility is
necessary and will be enforced.
Other
than that, Gosh kids have fun!
If any
of these provisions seem harsh or unfair and you wish to discuss
the issue, please follow this link.
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Links!
Some of these are
directly course-related. Some are background for the rude and
obnoxious attacks that I will launch on your favorite
personalities over the course of the semester. Some are just too
good to pass up. They are presented here in no particular order.
CNET.
The Nation of Islam Online.
The
Visual Image: A collection of optical illusions and essay on
how people process visual data.
Find a Grave: Just
what it says. The locations of the rich, famous and . . . oh yeah
. . . dead.
The Internet Movie Database.
The Official Buffy
the Vampire Slayer Home Page.
The Selzers:
The Rembrants by way of the Ramones.
The Home
Page of that Quiet Guy Next Door.
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Credits: