Kathy Frazer Winsted
Assoc. Professor of Marketing
Pace University

I am a marketing professor at the Lubin School of Business at Pace University and Associate Director of the Lubin Leaders and Scholars business honors student program. I have included information below about my office hours and courses I am teaching or will teach next semester, my schedule, my research projects, and links to other useful sites. If you need to learn more or would like to communicate directly with me, you can call me at 914/962-3029 (home) or 914/773-3905 (Pleasantville office). You can FAX documents to me at Pace at 914/773-3908 or at home at 914/962-3029.   Or you can send me an instant message on either aol or msn using the screen name kwinsted.  Probably the best way to reach me is to send me email by clicking below:

kwinsted@pace.edu

Click here to view my current curriculum vitae.

Click here to get information about Lubin Leaders and Scholars

Office Hours, Fall 2007

    Pleasantville:  Goldstein 121, 773-3905

      Monday:  2:30 – 3:30 pm

Tuesday 12:30 – 3:00 pm

      Wednesday:  11:30 – 1:00 pm

Course Schedule:  Fall 2007

BUS 150, Contemporary Business Practice, Monday 10:10-12:00, Wednesday 10:10-11:15

MAR 352, International Advertising and Promotion, Monday 1:25 – 2:20, Wednesday 1:25 – 3:15

UNV 101, First-year seminar, Tuesday 10:00-12:00

MBA 717, emba cycle 8, graduate, online and weekends – see schedule at http://www.pace.edu/lubin/emba

Other Courses not currently being taught by Prof. Winsted

To view syllabi and assignments for any of the courses below, click on the course number.
(syllabi are from the last time the course was taught or are draft outlines)

MAR 250 , Principles of Marketing, Monday 9:05-10:55, Wednesday 9:05-10:00

MAR 344, Customer Relationship Management

MAR 658, Entrepreneurial Marketing, graduate

MAR 660, New Product Development, graduate 

MAR396F, Advertising Team Research

MAR 348 , Advertising Team Workshop

MAR 644,  Customer Relationship Management, graduate

MAR 431 , New Product Development, undergraduate

MAR 654 , Services Marketing, graduate

Recently Published Articles

To view an abstract for any of these articles, click on the title.

"Service Encounter Expectations: A Cross-Cultural Analysis" , Winsted, Kathryn F., Journal of Transnational Management Development , Spring, 1997.

"The Service Experience in Two Cultures: A Behavioral Perspective" , Winsted, Kathryn F., Journal of Retailing, November 1997.

"Internationalization of Services: The Service Exporting Decision" , Winsted, Kathryn F. and Paul Patterson, Journal of Services Marketing , Fall 1998.

"Evaluating Service Encounters: A Cross-Cultural and Cross-Industry Exploration" , Winsted, Kathryn F., Journal of Marketing Theory and Practice, Spring 1999.

"Service Behaviors that Lead to Satisfied Customers" , Winsted, Kathryn F., European Journal of Marketing, Spring 2000.

"Patient Satisfaction with Medical Encounters:  A Cross-Cultural Perspective" , Winsted, Kathryn F., International Journal of Service Industry Management.

Manuscripts Under Review:

"Perceived Risk and the Challenges of Electronic Commerce:  A Model of Online Consumer Shopping Behavior" , with Dennis Guseman, under review at the Journal of Marketing Theory and Practice.

Current Research Projects:

"The Role of Consumer Risk Perceptions in Online Buying Behavior:  An Empirical Analysis" , with Dennis Guseman, empirical research currently in progress.

"Use of Information in Advertising Aimed at Women:  A Multi-cultural Analysis" , with Pradeep Gopalakrishna, data has been collected and most analysis has been conducted.

"Visual Variety in Advertising:  A Study in Eighteen Cultures" , with Pradeep Gopalakrishna, data has been collected and stored, analysis is now in progress..

"Service Encounter Evaluation in Japan:  Behavioral Dimensions," data has been collected, analysis is now in progress.

"A Cross-Cultural Examination of Services Exporting Decisions," with Paul Patterson, data has been collected in the U.S. and Australia.  Data is now being formatted so the two countries can be compared.

"The Role of Chit-Chat in Service Delivery," data collected and stored, analysis needed.

"Can't Get No Respect," with Len Berry, data collected and stored, analysis needed.

"Sources of Discontinuous Consumer Product Innovation: A MetaAnalysis" , manuscript prepared but needs updating.

Links to other sites:

International Advertising Resource Web Page .

Links to New Product Development web pages .

kwinsted@pace.edu .

Pace University Home Page .