Kathy Frazer Winsted
Assoc. Professor of
I am a marketing professor at the Lubin School of
Business at Pace University and Associate Director of Lubins
Business Honors Program. I have included information below about my office
hours and courses I am teaching or will teach next semester, my schedule, my
research projects, and links to other useful sites. If you need to learn more
or would like to communicate directly with me, you can call me at 914/962-3029
(home) or 914/773-3905 (Pleasantville office). You can FAX documents to me at
Pace at 914/773-3908 or at home at 914/962-3029. Or you can send me
an instant message on aim or facebook using the
screen name kwinsted. Probably the best way to
reach me is to send me email by clicking below:
kwinsted@pace.edu
Click here to view my current curriculum vitae.
Click
here to get information about the Business
Honors Program
Office
Hours, Fall 2011
Pleasantville: Goldstein 123, 914-773-3905
Monday: 12:15 1:15 and 3:30 5:00
Tuesday 12:15 3:30
Wednesday: 11:10 12:10 and 2:30 4:15
Course
Schedule: Fall 2011
To view syllabi and assignments for any of the courses below, click on the
course number.
(some syllabi are from the last time the course was
taught will be made current as soon as completed)
BUS 150, Contemporary
Business Practice, Monday
MAR 344, Customer Relationship Management, Monday 1:25-3:15, Wednesday 1:25-2:20
UNV 101, First-year seminar, Tuesday
HON 499, Research Methods course, Wednesday 4:30-5:30
Other Courses not currently being taught by Prof. Winsted
To view syllabi and assignments for any of the courses below, click on the
course number.
(syllabi are from the last time the course was taught)
MAR 431 , New
Product Development, undergraduate
MAR 352, International
Advertising and Promotion
MAR 250 , Principles of Marketing
MAR 658, Entrepreneurial
Marketing, graduate
MAR 660, New Product Development, graduate
MAR396F, Advertising Team Research
MAR
348 , Advertising Team Workshop
MAR 644, Customer Relationship Management, graduate
MAR 654 , Services Marketing, graduate
MBA 717, emba,
graduate, online and weekends
Recently
Published Articles
To view an abstract for any of these articles, click on the title.
Marketing
Debates: In the Classroom and Online, Winsted, Kathryn F., Marketing Education Review, 20, 77-82 Winter, 2010.
"Service Encounter Expectations: A Cross-Cultural Analysis" , Winsted, Kathryn F., Journal of Transnational Management Development , Spring, 1997.
"The Service Experience in Two Cultures: A Behavioral Perspective" , Winsted, Kathryn F., Journal of Retailing, November 1997.
"Internationalization of Services: The Service Exporting Decision" , Winsted, Kathryn F. and Paul Patterson, Journal of Services Marketing , Fall 1998.
"Evaluating Service Encounters: A Cross-Cultural and Cross-Industry Exploration" , Winsted, Kathryn F., Journal of Marketing Theory and Practice, Spring 1999.
"Service Behaviors that Lead to Satisfied Customers" , Winsted, Kathryn F., European Journal of Marketing, Spring 2000.
"Patient Satisfaction with Medical Encounters: A Cross-Cultural Perspective" , Winsted, Kathryn F., International Journal of Service Industry Management.
Manuscripts
Under Review:
"Perceived Risk and the Challenges of Electronic Commerce: A Model of Online Consumer Shopping Behavior" , with Dennis Guseman, under review at the Journal of Marketing Theory and Practice.
Current
Research Projects:
"The Role of Consumer Risk Perceptions in Online Buying Behavior: An Empirical Analysis" , with Dennis Guseman, empirical research currently in progress.
"Use of Information in Advertising Aimed at Women: A Multi-cultural Analysis" , with Pradeep Gopalakrishna, data has been collected and most analysis has been conducted.
"Visual Variety in Advertising: A Study in Eighteen Cultures" , with Pradeep Gopalakrishna, data has been collected and stored, analysis is now in progress..
"Service Encounter Evaluation in Japan: Behavioral Dimensions," data has been collected, analysis is now in progress.
"A Cross-Cultural Examination of Services Exporting Decisions," with Paul Patterson, data has been collected in the U.S. and Australia. Data is now being formatted so the two countries can be compared.
"The Role of Chit-Chat in Service Delivery," data collected and stored, analysis needed.
"Can't Get No Respect," with Len Berry, data collected and stored, analysis needed.
"Sources of Discontinuous Consumer Product Innovation: A MetaAnalysis" , manuscript prepared but needs updating.
Links
to other sites:
International Advertising Resource Web Page .