| Date | Topics and Cases | Reading and Assignments* |
| M Jan 23 |
Introduction/Marketing concept Taste test Video: Bottled Better Blackboard workshop Turnitin forms |
Get books |
| W Jan 25 |
Marketing Case: Parfum Bic (online) Video: Stew Leonard |
Chapter 1 Parfum Bic case (online) Submit team preferences to Digital Drop Box |
| M Jan 30 |
The marketing environment
and
ethics Debate: Nestle (online) Form project teams |
Chapter 2 Nestle case (online) Prepare for debate |
| W Feb 1 |
Global Marketing Video: McDonald's in Moscow Video: The Colonel Comes to Japan |
Chapter 3 |
| M Feb 6 |
Super Bowl Advertising Consumer Buying Behavior Purchase Analysis Discussion |
Chapter 4 Watch Super Bowl ads Prepare purchase analysis for discussion |
| W Feb 8 |
Business buying behavior Video: Why People Buy Purchase Analysis due |
Chapter 5 Written Purchase Analysis due |
| M Feb 13 |
Segmentation, targeting and positioning |
Chapter 6 |
| W Feb 15 |
Marketing Research and Information | Chapter 7 |
| M Feb 20 |
NO CLASS - PRESIDENT'S DAY |
ENJOY! |
| W. Feb 22 |
Team meetings -
brainstorm, discuss research |
Conduct research |
| M Feb 27 |
EXAM #1 Chapters 1 - 7 |
STUDY! |
| W Mar 1 |
New product development Videos: 3M, Premier cigarettes |
Chapter 8 |
| M Mar 6 |
Product mix Branding and Packaging Videos: Rollerblade, Specialized Bicycle |
Chapter 9 Chapter 10 Idea Generation/Market Research outline due (A) |
| W Mar 8 |
Services Marketing Videos: Disney World, Southwest Airlines |
Chapter 11 |
| M Mar 13 |
Price Determination Marketing Math |
Chapter 12 Appendix A Product/Target Market outline due (B) |
| W Mar 15 |
Pricing Strategy | Chapter 13 |
| Mar 20-25 |
NO CLASS |
ENJOY SPRING BREAK! |
| M Mar 27 |
Pricing Strategy simulation | Pricing Strategy case
(online) |
| W Mar 29 |
Pricing Production Advertising Strategy simulation | Pricing Production Advertising case (online) |
| M Apr 3 |
EXAM #2 Chapters 8 - 13, Appendix A | STUDY! |
| W Apr 5 |
Channels of distribution Video: Slotting Fees |
Chapter 14 |
| M Apr 10 |
Retailing Videos: What's Your Gripe?, Service with Soul |
Chapter 15 Pricing/Distribution outline due (C) |
| W Apr 12 |
Integrated Marketing
Communications |
Chapter 17 |
| M Apr 17 |
Personal selling Video: Listen for the Sale |
Chapter 18 (1st half) |
| W Apr 19 |
Advertising Videos: Commercials, 30 second spot |
Chapter 19 (1st half) |
| M Apr 24 |
Sales promotion and PR Videos: Pepsi Blue, Too Good to Be True |
Chapter 19 (2nd half) Promotion outline due (D) |
| W Apr 26 |
Strategic Marketing Planning Case: Mars (online) |
Chapter 20 Mars case (online) Advertising samples due (E) |
| M May 1 |
Marketing plan presentations | Powerpoint slides due |
| W May 3 |
Marketing
plans due |
|
| M May 8 (tentative) |
EXAM #3: Chapters 14-20 | Study!! |