| Date | Topics and Activities | Assignments |
| W Jan 28 | Introduction/Case/Logistics
Videos: A 30-second spot, Synectics, winning presentations Super Bowl ads Team preferences Strategy discussion and brainstorming |
Paperwork for AAF membership
(new) Reports from research |
| W Feb 4 |
Exam on case, rules, plans
books, readings Research reports Brainstorm Team meetings |
Study case, rules, plans books,
ACP 145-189 Bring copies of competitors' advertising Bring Ideas!!!! |
| W Feb 11 | Brainstorming, Theme/slogan
contest Team meetings |
Develop your favorite
theme/slogan Team meetings |
| W Feb 18 | Team meetings, reports, discussion Final "big idea" must be determined |
Test themes/slogans on target audience |
| W Feb 25 | Team meetings, reports,
discussion Ad contest Select preferred execution ideas |
Develop favorite executions |
| W Mar 3 | Team meetings, reports, discussion | Team work |
| W Mar 10 | Review drafts of plans book and ads |
Draft of plans book parts and ads due |
| W Mar 17 | NO CLASS |
SPRING BREAK |
| W Mar 24 | Final revisions to plans book and ads | Draft of complete plans book and ads |
| Fri Mar 26- Sun Mar 28 |
Plans book production - Clear your calendars! |
|
| W Mar 31 | PLANS BOOK MUST BE MAILED!!!! | Mail final plans books!! |
| W Apr 7 | Plan presentation and ad productions | Sleep |
| W Apr 14 | Brief team meetings Practice presentation Work on Power Point slides |
Scripts for presentation
due Print ad, video, radio, Web production due Draft Power Point slides due |
| M Apr 19 |
Dress rehearsal of presentation | Rehearse for presentation |
| W Apr 21 | Finishing touches on presentation | Revisions to presentation |
| Fri Apr 23 Sat Apr 24 | DISTRICT COMPETITION IN NYC!! | Clear your calendars |
| W Apr 28 | Brief meeting to discuss district
competition - lessons learned Celebration and Awards |
Think about lessons learned |
ACP = Advertising Campaign Planning
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