Professor: Dr. Kathy Winsted
Office: Goldstein Academic Center in Pleasantville Rm
121
Phone Numbers: Pleasantville: 914/773-3905 (FAX
914/773-3908)
Home office: 914/962-3029 (FAX 914/962-3029)
Email address: kwinsted@pace.edu
Instant messaging at aol and
MSN: kwinsted
Web page: http:://webpage.pace.edu/kwinsted
Course site: http://blackboard.pace.edu
Office Hours:
Pleasantville: Monday and Wednesday:
12:15 - 2:45 pm
Class Session: Monday 11:15 - 12:10 Miller 23, Wednesday 10:10 -
12:00 Lienhard 23
Text: Dynamics of International Advertising, Barbara Mueller, fourth edition, 2004.
Grading: Each graded component of the course will be evaluated on a 100 point scale, with each weighted as follows to determine a final grade. Overall grades will be assigned as follows: A (93-100), A- (90-92), B+ (87-89), B (83-86), B- (80-82), C+ (77-79), C (73-76), C- (70-72), D+ (67-69), D (60-66), F (0-59).
MID TERM EXAM= 22%
FINAL EXAM = 22%
CASE ANALYSES (2 @ 15%) = 30%
CLASS PARTICIPATION = 26%
Course Objectives:
Class Participation: This class will be run primarily as a discussion class. Many sessions of the class are devoted primarily to the discussion of cases. All cases will be distributed in class prior to the session for which they are assigned. Any student who misses class is responsible for finding out if a case was distributed and getting a copy before the class in which it will be discussed. The success of the class is highly dependent on careful student preparation prior to class and active student involvement during class discussions. It is expected that all assigned reading will be done prior to the class in which it will be discussed. Class participation grades will be based both on quality and quantity of participation in class discussions and on attendance in class.
Exams: Two tests will be given covering concepts in the chapters indicated (noncumulative), as well as any cases, speakers, and videos. While all material in the book will not be covered in class, students are responsible for all reading assigned. Most exam questions will be applications questions (i.e., being able to apply a concept from the book or a case to a situation given on the exam). All exams are open-note and all students are encouraged to take notes while reading the text and cases, as well as in class. Any notes in the student's own handwriting may be used to assist in taking the exams. Notes typed by a student on his or her computer may also be used , but only if the notes are submitted to the digital dropbox prior to the exam. When submitting to the digital drop box, be sure to click on "Send File" or the file will not be sent to the professor's drop box. If any notes are found not to be the original work of the student using them (no shared, borrowed or study group notes are allowed), the notes will be confiscated and the student will receive a zero on the exam. Textbooks and other printed materials may not be used. Any student who cannot take an exam at the scheduled time must get an alternate date approved by the instructor prior to the date scheduled, or have an excuse from a doctor and notify the instructor as soon as possible, always before the next class meeting. No makeup exam will be scheduled if these guidelines are not met.
Case Analyses: Each student will write an analysis of at least two of the cases listed in the syllabus. All cases are included in the readings packet for the course or distributed separately and most are also posted on the Blackboard site. Suggestions for writing case analyses are also provided in the readings packet and on the Blackboard site. Any student not happy with a grade received for a case analysis may write a third case analysis (or more) if he or she wishes to do so. If so, all cases will be graded and the student will be assigned the best two grades. Though each student will hand in only two written case analyses for grading, every case should be prepared for discussion on the date indicated and all students should be prepared to announce and support a management/marketing decision for each case. Students should be prepared to show the professor written answers to case questions in each class where a case is assigned. Written case analyses should be typed, double spaced, and stapled and should respond directly to the questions asked in the separately distributed Case Questions document. Cases must be handed in before the end of class on the day the case is due. All papers must also be turned in electronically using the digital drop box on the course Blackboard site prior to the beginning of class on the day the paper is due. When submitting to Blackboard, be sure to submit before class on the date due and be sure to click on "Send File" or the file will not be sent to the professor's drop box. Late cases and cases not submitted to the digital drop box will NOT be accepted.
Academic Honesty: All notes for exams and all
papers must be original work. Use
of any work that is found to be not original will result in a grade of
zero on the exam or paper. The department academic honesty policy will
apply to all honesty issues.
Contacting the Professor: If the office hours listed at the top of the syllabus are inconvenient for you, feel free to call me at home at any reasonable time of day or night with questions or concerns. If you need to miss class when an assignment is due, it can be dropped in the file exchange box on Blackboard, emailed to me, or faxed to me at my office number. You can contact me amytime by email and I will respond promptly (I check messages each evening and usually morning as well) or, if I'm online, you can contact me through instant messaging. The Blackboard site and my web page provide easy access to information on the syllabus, readings, assignments, office hours and course schedule if your printed versions are not easily accessible.