Service Encounter Journal Entry

Marketing 654 - Services Marketing,  Pace University

Your Name:                                                                                     Journal entry number:

Type of service (e.g. restaurant):                                       Name of company:

Date of encounter:                                     Time of encounter:

Describe specific circumstances which led up to this encounter:
 
 
 

Describe the encounter in as much detail as possible:
 
 
 
 
 
 

Rate your satisfaction on a scale of 1 to 7 where 1 is extremely dissatisfied and 7 is extremely satisfied:

Describe what made you feel this way (level of satisfaction):
 
 
 
 

Describe anything the employee/firm could have done to make you happier with the encounter:
 
 
 
 
 
 
 

Rate the likelihood of your going back to this service firm on a scale of 1 to 7 where 1 is extremely unlikely and 7 is extremely likely:

Rate the likelihood of your recommending this service to a friend on a scale of 1 to 7 where 1 is extremely unlikely and 7 is extremely likely:

Discuss any other perceptions or feelings about this encounter and apply any concepts you feel are relevant from the text or readings assigned:
 
 
 
 
 
 

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