| Date | Topics and Cases | Readings and Assignments |
| Weds. Sept. 10 | Introduction to projects/course plan
Case: Mars |
Project preference forms |
| Weds. Sept. 17 | Ideation/experimentation
IDEO case Videos: A Better Mousetrap, The Deep Dive |
IDEO product development (case 9-600-143)
Enlightened Experimentation: The New Imperative for Innovation (reading R0102D) |
| Weds. Sept. 24 | Service innovation
Bank of America case |
Bank of America (A) (case 9-603-022)
R&D Comes to Services (reading R0304E) |
| Weds. Oct. 1 | Concept testing/BASES
Pepcid AC case |
Pepcid AC: Racing to the OTC Market (case 9-500-073)
Concept Testing (reading 9-590-063) |
| Weds.
Oct. 8 |
Consumer needs research
Market Soft case |
MarketSoft (case 800-069)
Understanding User Needs (reading 9-695-051) Teams - ideation and initial research findings due |
| Weds. Oct. 15 | Lead User research
3M case Videos: Breakthrough Products and Services, 3M |
Innovation at 3M Corporation (A) (case 9-699-012)
Note on Lead User Research (reading 9-699-014) |
| Weds.
Oct. 22 |
Disruptive Technologies, Product failure
Kitty Hawk case Videos: Chrystal Pepsi, Premier |
Hewlett Packard: The Flight of the Kittyhawk (case
9-697-060)
Knowing a Winning Business Idea When you See One (reading R00510) |
| Weds.
Oct. 29 |
Stage-gate product development
Dell case Video: Michael Dell |
Product Development at Dell Computer (case 9-699-010)
Stage-gate Systems, Business Horizons, June 1990 (handout) Teams - two product concepts and questionnaires due |
| Weds. Nov. 5 | Flexible product development
Living on Internet Time case Developing Products on Internet Time exercise |
Living on Internet Time: Product Development at
Netscape, Yahoo!, NetDynamics, and Microsoft (case 9-697-052)
Developing Products on Internet Time (reading 97505) |
| Weds. Nov. 12 | Integrating products
Microsoft Office case Video: Microsoft Office 2000 |
Microsoft Office: Finding the Suite Spot (case
9-699-046)
New New Product Development Game (reading 86116) |
| Weds. Nov. 19 | Aggregate project planning
Le Petit Chef case |
Le Petit Chef (case 9-602-080)
Using Aggregate Project Planning (reading 9-301-041) |
| Weds. Nov. 26 | NO CLASS | HAPPY THANKSGIVING |
| Weds. Dec. 3 | Product launch/Alliance networks
Sega case Video: Specialized Bicycle |
Project Dreamcast: Serious Play at Sega Enterprises
(A)
(case 9-600-028) How to Identify Your Enemies Before They Destroy You (reading 2136) |
| Weds. Dec. 10 | Marketing mix
Aqualisa Quartz shower case Videos: Rollerblade, Cookies by Carolyn, Pepsi Blue |
Aqualisa Quartz: Simply a Better Shower (case 9-502-030)
Discovering New Points of Differentiation (reading 97408) |
| Weds. Dec. 17 | Student product pitches | Project papers due |
HAVE A GREAT HOLIDAY BREAK!!!
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