Professor: Dr. Kathy Winsted
Office: Goldstein Academic Center in Pleasantville Rm
121
Phone Numbers: Pleasantville: 914/773-3905 (FAX 914/773-3908)
Home office: 914/962-3029 (FAX 914/962-3029)
Email address: kwinsted@pace.edu
Instant messaging on aol: kwinsted
Web page: http:://webpage.pace.edu/kwinsted
Course site: http://blackboard.pace.edu
Office Hours:
Pleasantville: Monday 2:30-3:30, Tuesday 12:30-3:00,
Wednesday 11:30-1:00
Class Session: Monday 10:10-12:00, Wednesday 10:10-11:05
Text: Business in Action, Bovee and Thill, 3rd edition, Prentice
Hall
Frazer Business Simulations, set of cases for computer simulations to be
played in class
Grading: Each graded component of the course will be evaluated on a 100 point scale, with each weighted as follows to determine a final grade. Overall grades will be assigned as follows: A (93-100), A- (90-92), B+ (87-89), B (83-86), B- (80-82), C+ (77-79), C (73-76), C- (70-72), D+ (67-69), D (60-66), F (0-59).
MID TERM EXAM= 20%
FINAL EXAM = 20%
SIMULATION PERFORMANCE RECORD = 30%
CLASS PARTICIPATION (partly based on peer evaluations) = 30%
Course Objectives:
Class Participation: This class will be run.
Exams: Two tests will be given covering concepts in the readings indicated (noncumulative), as well as any cases, speakers, and videos. While all material in the readings will not be covered in class, students are responsible for all reading assigned. Most exam questions will be applications questions (i.e., being able to apply a concept from a reading or a case to a situation given on the exam). All exams are open-note and all students are encouraged to take notes while reading the assigned articles and cases, as well as in class. Any notes in the student's own handwriting may be used to assist in taking the exams. Notes typed by a student on his or her computer may also be used, but only if the notes are submitted to the digital dropbox prior to the exam. When submitting to the digital drop box, be sure to click on "Send File" or the file will not be sent to the professor's drop box. If any notes are found not to be the original work of the student using them (no shared, borrowed or study group notes are allowed), the notes will be confiscated and the student will receive a zero on the exam. Textbooks and other printed materials may not be used. Any student who cannot take an exam at the scheduled time must get an alternate date approved by the instructor prior to the date scheduled, or have an excuse from a doctor and notify the instructor as soon as possible, always before the next class meeting. No makeup exam will be scheduled if these guidelines are not met.
Simulations: Each student
Academic Honesty: All notes for exams and all papers must be original work. Use of any work that is found to be not original will result in a grade of zero on the exam or paper. The department academic honesty policy will apply to all honesty issues.
Contacting the Professor: If the office hours listed at the top of the
syllabus are inconvenient for you, feel free to call me at home at any
reasonable time of day or night with questions or concerns. If you need to miss class when an assignment is due,
you still need to submit it via the digital drop box on Blackboard before the
start of class on the day it is due. You can contact me anytime by email
and I will respond promptly (I check messages each evening and usually morning
as well) or, if I'm online, you can contact me through instant messaging.
The Blackboard site and my web page provide easy access to information on the
syllabus, readings, assignments, office hours and course schedule if your
printed versions are not easily accessible.
Pace University, Lubin School of Business
MAR 150 Contemporary Business Practice (PL73652)
Fall 2006 Course Schedule Professor Winsted
Mondays 10:10-12:00,
Wednesdays 10:10-11:05
|
Date |
Topics and Cases |
|
|
|
Introduction to course, |
none |
|
|
Financial Analysis and
Basic accounting concepts: Fixed costs, Variable costs, Income, Profit
margins |
Chapter 1 –
Fundamentals of Business Chapter 13 –
Analyzing Financial Information |
|
W Sept. 12 |
Pricing Strategies: Demand elasticity, Brand loyalty, Market
share, Profit margins |
Chapter 11 – Product
and Pricing Strategies |
|
|
Simulation: Pricing
Strategy |
Pricing Strategy |
|
|
Production decisions, Stockouts, |
Chapter 8 – Producing Quality Goods (up to page 201) |
|
|
Simulation: Price
Production Strategy |
Price Production Strategy |
|
|
Basic marketing concepts
– Impact of sales, advertising, promotion on demand |
Chapter 12 –
Developing Promotional Strategies |
|
M Oct 1 |
Simulation: Price
Production Marketing Strategy |
Price Production Marketing Strategy |
|
|
Production scheduling
concepts: setup time, run time, layout
issues, computer heuristics |
Chapter 8 –
Scheduling production (page 202 to end) |
|
|
Simulation: Production
Scheduling |
Production Scheduling |
|
|
Distribution channels and
pricing through the channel, Negotiation skills, Organizational behavior,
Collusion |
Chapter 7 –
Organizing and Working in Teams |
|
|
Simulation: Manufacturers
and Retailers |
Manufacturers and Retailers |
|
W Oct 17 |
Simulation: Manufacturers
and Retailers |
Manufacturers and Retailers |
|
|
Simulation: Network
Advertising |
Network Advertising |
|
|
Advertising sales,
Alternative uses of a commodity, Business planning Review for exam |
Chapter 6 – Functions
and Roles of Management |
|
|
MIDTERM EXAM –
readings and simulations |
Study!! |
|
|
Basic stock and investment
concepts: Compound interest, Present
value, Rate of return analysis, Investment strategies, Bidding strategies |
Chapter 14 –
Understanding Banking and Securities |
|
|
Simulation: Invest |
Invest |
|
|
Salary management, Decision
making, Goal setting, Sports management |
Chapter 9 – Managing
Human Resources |
|
|
Simulation: Sockey Management |
Sockey Management |
|
|
International trade,
Comparative advantage, Standard of living, Production efficiency differences,
International negotiation |
Chapter 3 – Competing
in the Global Economy |
|
|
Simulation: Comparative
Advantage |
Comparative Advantage |
|
W Nov 21 |
NO CLASS |
HAPPY THANKSGIVING!!! |
|
|
Expected value Simulation: Track |
|
|
|
Labor Relations,
Negotiation, Business strategy, Organizational behavior, Management, Human
Resources management |
Chapter 9 –
Motivating Today’s Workforce and Employee-Management Relations |
|
|
Simulation: Contract
Negotiation |
Contract Negotiation |
|
|
Course wrapup
and evaluation Review for final |
|
|
|
FINAL |
Study!! |
HAVE A GREAT