by Pradeep Gopalakrishna and Kathy Winsted
Cosmopolitan magazines from the Australia, Brazil, Chile, Czech Republic, France, Germany, Great Britain, Greece, Holland, Hong Kong, Italy, Japan, Mexico, Portugal, Russia, South Africa, Spain, Taiwan, Turkey and the United States have been obtained for August and September of 1995 and 1996. All data has been entered into SPSSX, hypotheses have been generated, and analysis is being done. The researchers are examining whether visual, copy, or balance dominates the advertising in each of these countries, then comparing between countries.
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