kwinsted@pace.edu.
I am a marketing professor at the Lubin School of Business at Pace University. I have included information below about my office hours and courses I am teaching or will teach next semester, my schedule for next semester, my research projects, and links to other useful sites. If you need to learn more or would like to communicate directly with me, you can call me at 914/962-3029 (home) or 914/773-3905 (Pleasantville office). You can FAX documents to me at Pace at 914/773-3908 or at home at 914/962-3029. Probably the best way to reach me is to send me email by clicking below:
Click here to view my current curriculum vitae.
Click here if you want to print out an application for the Spring 2000 ad team.
Monday: 11:00 - 1:15
Wednesday: 11:00 - 1:15, 5:20 - 5:50
MAR 250, Introduction to Marketing, Pleasantville, Monday, Wednesday mornings
MAR 431, New Product Development, Pleasantville, Monday, 5:50-8:45
MAR 348, Advertising Team Workshop, Pleasantville, Wednesday, 5:50-8:45, Goldstein 100.
MAR 396F, Advertising Team Research and Strategy, Wednesday 5:50 - 8:45
MAR 680, Entrepreneurial Marketing, graduate, White Plains graduate center, Monday 6:00 - 8:40
MAR 352, International Advertising and Promotion
MAR 654, Marketing of Services, graduate, White Plains graduate center, Wednesday 6:00 - 8:40
"Service Encounter Expectations: A Cross-Cultural Analysis", Winsted, Kathryn F., Journal of Transnational Management Development, Spring, 1997.
"The Service Experience in Two Cultures: A Behavioral Perspective", Winsted, Kathryn F., Journal of Retailing, November 1997.
"Internationalization of Services: The Service Exporting Decision", Winsted, Kathryn F. and Paul Patterson, Journal of Services Marketing, Fall 1998.
"Service Behaviors that Lead to Satisfied Customers", Winsted, Kathryn F., forthcoming, European Journal of Marketing.
"Evaluating Service Encounters: A Cross-Cultural and Cross-Industry Exploration", Winsted, Kathryn F., forthcoming, Journal of Marketing Theory and Practice.
"Perceived Risk and the Challenges of Electronic Commerce: A Model of Online Consumer Shopping Behavior", with Dennis Guseman, under review at the Journal of Interactive Marketing.
"The Market for Electronic Commerce," with Dennis Guseman, under review at the Journal of Consumer Marketing.
"The Role
of Consumer Risk Perceptions in Online Buying Behavior: An Empirical
Analysis", with Dennis Guseman, empirical research currently in progress.
"Use of Information in Advertising Aimed at Women: A Multi-cultural Analysis", with Pradeep Gopalakrishna, data has been collected and most analysis has been conducted.
"Visual Variety in Advertising: A Study in Eighteen Cultures", with Pradeep Gopalakrishna, data has been collected and stored, analysis is now in progress..
"Service Encounter Evaluation in Japan: Behavioral Dimensions," data has been collected, analysis is now in progress.
"A Cross-Cultural Examination of Services Exporting Decisions," with Paul Patterson, data has been collected in the U.S. and Australia. Data is now being formatted so the two countries can be compared.
"The Role of Chit-Chat in Service Delivery," data collected and stored, analysis needed.
"Can't Get No Respect,"with Len Berry, data collected and stored, analysis needed.
"Sources of Discontinuous Consumer Product Innovation: A MetaAnalysis", manuscript prepared but needs updating.
Links to New Product Development web pages.
