Marketing 348
Advertising Team Workshop
The 1999-2000 FastPace Advertising Team is developing an integrated communications
campaign for the New York Times to reach the college-age market. We met
as MAR 396F in the Fall to collect background information and begin planning,
and we are meeting as MAR 348 in the spring of 2000 to produce the campaign
and plans book. The plans book is due to the American Advertising Federation
on April 1 and the presentation of the campaign at the district competition
will be in New York City on Saturday, April 15.
Click below to print out an application for the Spring 2000 session
of Marketing 348 and join the ad team.
Marketing
348 Application Form
Click on the links below to see specific course-related materials.
Marketing
348 Course Syllabus
Marketing
348 Course Schedule
Advertising
Team Group Responsibilities - Spring
Advertising
Team Groups
To get information for the Fall semester of the course, click below:
Marketing
396F
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Winsted's home page
Or send email to Professor Winsted: kwinsted@pace.edu