Marketing 396F
Advertising Team Workshop
The 1999-2000 FastPace Advertising Team is developing an integrated communications
campaign for the New York Times to reach the college-age market. We are
meeting as MAR 396F in the Fall to collect background information
and begin planning, and we are meeting as MAR 348 in the spring of 2000
to produce the campaign and plans book. The plans book is due to the American
Advertising Federation on April 1 and the presentation of the campaign
at the district competition will be in New York City on Saturday, April
15.
Click on the links below to see specific course-related materials for
the Fall semester.
Marketing
396 Course Syllabus
Marketing 396
Course Schedule
Advertising
Team Group Responsibilities - Fall
Advertising
Team Group Members - Fall 1999
Marketing
396F Fall 1999 roster
To see draft course materials for MAR 348 in Spring of 2000, click below:
Marketing
348
Click here to go to the course discussion board:
http://courseinfo.pace.edu/courses/MAR-396-44148
Click here to return to Professor
Winsted's home page
Or send email to Professor Winsted: kwinsted@pace.edu