Marketing 396F
Advertising Team Workshop

The 2002-2003 FastPace Advertising Team is developing a marketing communications campaign for Toyota Matrix.  We are meeting as  MAR 396F in the Fall to do research and begin planning, and we are meeting as MAR 348 in the spring of 2003 to produce the campaign and plans book. The plans book is due to the American Advertising Federation on April 1 and the presentation of the campaign at the district competition will be in New York City at the end of April.

Click on the links below to see specific course-related materials for the Fall semester.

 Marketing 396 Course Syllabus

Marketing 396 Course Schedule

Information Sheet

To see draft course materials for MAR 348 in Spring, click below:

 Marketing 348

Click here to go to the course discussion board:
http://courseinfo.pace.edu/courses/MAR-396-44148

Click here to return to  Professor Winsted's home page

Or send email to Professor Winsted:  kwinsted@pace.edu