Kathryn Frazer Winsted, Ph.D.
914/962-3029 (home)
914/773-3905 (office)
EMAIL: kwinsted@pace.edu
INTERNET: http://webpage.pace.edu/kwinsted
Education
1993 Ph.D.,
Business Administration
Emphasis in marketing, minor in strategy
1975 M.P.A., Public
Administration
1973 B.A. with honors
in Economics
Middlebury College
Research Interests
International marketing and
advertising
Services marketing and exporting
Internet marketing and electronic commerce
Product innovation
Courses Taught
Undergraduate: Graduate:
Principles of
Marketing
Principles of Marketing
Advertising International
Marketing
Marketing
Research
New Product Development
Personal
Selling
Services Marketing
Consumer Behavior
Entrepreneurial Marketing
International
Marketing
Customer Relationship Management
International Advertising Executive MBA Interdisciplinary courses
New Product Development
Advertising Team Workshop
Advertising Campaigns Workshop
Introduction to Business
Freshman Seminar
Advisor to American Advertising Federation National Student Advertising
Competition student advertising team at Pace, 1998 – 2003
Advisor to Lubin School of Business Fulbright Scholarship
applicants
Associate Director of Lubin Leaders and Scholars business honors program, 2003-current
Teaching Experience
Pace University,
Pleasantville and
University of
Articles in Refereed Journals
Winsted, Kathryn F. (2000), "Patient Satisfaction with Medical Encounters: A Cross-Cultural Perspective", International Journal of Service Industry Management, Fall, 11 (5), 399-421.
Winsted, Kathryn F. (2000), "Service Behaviors that Lead to Satisfied Customers," European Journal of Marketing, 34 (3/4), 399-417.
Winsted, Kathryn F. (1999), "Evaluating Service Encounters: A Cross-Cultural and Cross-Industry Exploration," Journal of Marketing Theory and Practice, 7 (2), Spring, 106-123.
Winsted, Kathryn F. and Paul G. Patterson (1998), "Internationalization of Services: The Service Exporting Decision," Journal of Services Marketing , 12 (4), Fall, 294-311.
Winsted, Kathryn F. (1997), "The Service Experience in Two Cultures: A Behavioral Perspective," Journal of Retailing, 73 (3), Fall, 337-360.
Winsted, Kathryn F. (1997), "Service Encounter Dimensions: A Cross-Cultural Analysis," Journal of Transnational Management Development , 2 (4), Spring, 5-13.
Articles in Other Refereed Publications
Graham, Judy F. and Kathryn F. Winsted (1996), "Great Marketing Simulations," in Great Ideas for Teaching Marketing, Lamb, Hair and McDaniel, John Wiley and Sons.
Articles in Refereed Proceedings:
Winsted, Kathryn F. (1998), "Service Behaviors that Lead to Satisfied Customers," AMA Summer Educators' Conference Proceedings (abstract).
Winsted, Kathryn F., Paul Patterson, and Muris Cicic (1997), "Internationalization of Services: The Service Exporting Decision," AMA Summer Educators' Conference Proceedings ( Best Paper Award in Services and Retailing Track, abstract).
Winsted, Kathryn F. and Linda Price (1995), "Service Encounter Dimensions: A Cross- Cultural Analysis," Frontiers in Services Conference Proceedings (abstract).
Winsted, Kathryn F. (1990), "The Role of the Service Encounter in Service Evaluation: Research Propositions for the 1990's," AMA Summer Educators' Conference Proceedings (Best Student Paper, Buyer Behavior track).
Winsted, Kathryn F. (1990), "Generation of New Product Ideas: A Literature Review and Research Propositions Regarding Discontinuous Consumer Innovations," AMA Summer Educators' Conference Proceedings (abstract).
Winsted, Kathryn F. and Kenneth Hunt (1989), "A Conceptual Framework of Functional Conflict in Marketing Channels," Academy of Marketing Science Annual Conference Proceedings.
Winsted, Kathryn F. and Kenneth Hunt (1988), "Functional Conflict in Marketing Channels," AMA Summer Educators' Conference Proceedings (abstract).
Chapters and Books
Winsted, Kathryn F. (2002), “Satisfying Customers Through Positive Service Behaviors,” Service Encounters in the Tourism Industry.
Winsted, Kathryn F. (2001), “Scales for Measuring Customer Satisfaction with Service Encounters,” Marketing Scales Handbook V.III.
Winsted, Kathryn F. (1993), Test Item File for Marketing, book and database of test questions to accompany Marketing by Keegan, Moriarty and Duncan, Prentice Hall.
Winsted, Kathryn F. (1992), "Functional Conflict in Channels of Distribution," chapter in Lecture Enrichment Series to accompany Marketing , eds. William M. Pride and O.C. Ferrell, eighth edition.
Winsted, Kathryn F. (1990), "Functional Conflict in Channels of Distribution," chapter in Lecture Enrichment Series to accompany Marketing , eds. William M. Pride and O.C. Ferrell, seventh edition.
"Student debates on International Marketing Issues", Winsted, Kathryn F. (1990), section in Instructor's Manual for International Marketing , ed. Philip R. Cateora.
Articles in Professional Journals
Winsted, Kathryn F. (1999), "E-Commerce is Key for Small Businesses," Westchester County Business Journal, June 14, 4.
Winsted, Kathryn F. (1998), "Why Aren't More American Businesses Exporting?," Westchester County Business Journal, July 27, 15.
Winsted, Kathryn F. (1997), "Lack of Knowledge Limits Exports," American Consulting Engineer, May/June, 29-30.
Winsted, Kathryn F. (1997), "Tips for Satisfying Your Service Clients," Westchester County Business Journal, May 5, 13-14.
Manuscripts to be Sent to Refereed Journals
Winsted, Kathryn F. and Dennis Guseman, "The Role of Consumer Risk Perceptions in Online Buying Behavior: An Empirical Study," to be sent to the Journal of the Academy of Marketing Science.
Patterson, Paul and Kathryn F. Winsted, "A Cross-Cultural Examination of Services Exporting Decisions," to be sent to the Journal of International Marketing.
Winsted, Kathryn F. and Pradeep Gopalakrishna, "Use of Information in Advertising Aimed at Women: A Multi-cultural Study", to be sent to Journal of Advertising.
Refereed Presentations at Conferences
"Service Behaviors that Lead to Satisfied Customers," 1998 AMA Summer Educators' Conference.
"Internationalization of Services: The Service Exporting Decision," 1997 AMA Summer Educators' Conference.
"Service Encounter Dimensions: A Cross-Cultural Analysis," 1995 Frontiers in Services Conference.
"The Role of the Service Encounter in Service Evaluation: Research Propositions for the 1990's," 1990 AMA Summer Educators' Conference.
"Generation of New Product Ideas: A Literature Review and Research Propositions Regarding Discontinuous Consumer Innovations," 1990 AMA Summer Educators' Conference.
Invited Conference Presentations
"Cross-Cultural Measurement Issues in International Services Research," special session presentation at 1998 AMA Summer Educators' Conference.
"Doing International Research", panel member and presenter at a workshop of the same title, 1994 AMA Summer Educators' Conference.
Other Presentations
"Lessons from College", speech to Homer S. Pace Medal Award winners, Pace University, 2002.
"Lubin Strategic Plan", presentation to Lubin School of Business adjunct faculty, 2002.
"Lessons Learned in the Workplace", speech to Beta Gamma Sigma inductees, Pace University, 2002.
"Exploring the Internet: Using the Internet to Enhance Your Teaching," seminar for Pace University faculty, 1997, with Andy Varanelli.
"Risk Perceptions and E-Commerce: An Online Model for Internet Buying Behavior," colloquium for Lubin Faculty, 1998.
"We're all Entrepreneurs," workshop for Graduate Student Orientation, Lubin, 1997.
"Making Learning Fun: Single-Class Simulations for Teaching Business," colloquium for Lubin Faculty, 1997.
"Media Madness: The Mall Crisis - A Simulation for Communicators," workshop for the Communication Professionals of Rockland, Inc., 1996, with Jim Gould.
"Exporting Practices of Services Firms," colloquium for Lubin faculty, 1996.
"Perceptions of Lubin by a New Faculty Member," presentation at the New Lubin Faculty Orientation, 1995.
"A Career Path that Led to Marketing," presentation to the Pace Marketing Association, 1994.
"International Marketing", three-hour workshop for French teachers at a Center for International Business and Economic Research (CIBER) workshop on French language, business, and culture, 1992.
Inclusion in Other Publications
Marketing (2002). I wrote an analysis of a case study for a new feature in this textbook by Solomon and Stuart.
Who's Who in America (2001). Biographical listing.
Insight magazine (2001). I am quoted in an article about customer service.
Journal of Marketing (1999). Review of my article from the Journal of Services Marketing, "Internationalization of Services: The Service Exporting Decision," Summer.
Asbury Park Sunday Press (1999). I am quoted in an article titled, "Most Service Stinks," September 12.
The Journal News (1999). I am quoted several times in an article titled, "Lost Civilization," September 5.
The Lubin Letter (1999), I am pictured and quoted in an article about the 1999 advertising team receiving a Big W Advertising Gold Award from the Ad Club of Westchester, Summer.
Journal of Marketing (1998), review of my article from the Journal of Retailing, "The Service Experience in Two Cultures: A Behavioral Perspective," Summer.
The Lubin Letter (1998), I am pictured and quoted in an article about the new Entrepreneurship program, Fall.
The Lubin Letter (1998), I am pictured and quoted in an article about the 1998 FastPace Advertising Team placing sixth in the district competition, Summer.
Other Professional Activity
Global Marketing track co-chair, AMA Summer Educators' Conference, 1995.
Reviewing for Journals:
Journal
of Advertising (1997).
Journal
of Retailing (1996).
Reviewing for Conferences:
AMA Summer Educators'
conference, services track
(2000, 1999, 1998, 1997, 1996, 1995, 1994).
AMA Summer Educators'
conference, technology track (1997).
AMAWinter
Educators' conference, services track (1997).
AMS Annual Conference,
innovation and technology track (1997).
AMS Annual Conference,
services track (1996, 1993)
AMA Summer Educators'
conference, Global Marketing track (1995).
AMAWinter
Educators Conference, Innovation track (1993).
Reviewing for textbooks:
Marketing,
Prentice-Hall, 2002
Marketing of Technology, Prentice-Hall, 1998.
Global
Marketing Management, John Wiley and Sons,
1997.
Servicemaps marketing simulation game, Prentice-Hall, 1996.
Essentials of Marketing,
Dryden Press, 1996.
Global Marketing Management , John Wiley and Sons, 1995 and 1997.
Marketing,
Prentice-Hall, 1993
Principles of Marketing, Southwestern
Publishing, 1992.
Global
Marketing, Prentice-Hall, 1992.
Discussant or Chair for Conference Sessions:
Discussant
for AMA Summer Educators' conference, services track, 1998.
Session
Chair for AMA Summer Educators' conference, Global track, 1995.
Discussant for
AMA Summer Educators' conference, services track, 1995.
Discussant
for AMS Annual Conference, technology track, 1993.
Professional Development
AACSB seminar on starting
Entrepreneurship program in a business school
(1997)
Pace Academic Computing HTML
workshop (1996)
Pace Academic Computing
workshop on using the Internet (1996)
Pace colloquia offered by other faculty members (1995,
1996, 1997, 1998)
Honors and Awards
Beta Gamma Sigma Honoree,
Lubin School of Business, Pace University (2002)
Service Excellence Award, Lubin School of
Business, Pace University (1998)
Best Paper, Services and Retailing track, AMA
Summer Educators' Conference (1998)
Best Student Paper, Buyer Behavior, AMA Summer
Educators' Conference (1990)
University of Colorado representative to the AMA
doctoral consortium (1990)
University of Colorado Teaching Excellence Award
(1989)
Board of Overseers, Middlebury College (1989 -
current)
Trustee, Middlebury College (1984-1989)
University of Colorado Doctoral Fellowship
(1988)
Leadership Denver program selected participant
(1981)
White House Fellow program finalist (1977)
Fellowship, Kennedy School of Government,
Harvard (1974-1975)
Kennedy School Student Government President,
Harvard (1974-1975)
Cum Laude, Honors in Economics, Middlebury
College (1973)
Mortar Board Honor Society President, Middlebury
College (1972)
Chairman, Economics Dept. Student Advisory
Comm., Middlebury (1972)
Representative to Student Government, Middlebury
(1972)
Recognitions
Who's Who in America (2000-
current)
International Who's Who of Professionals (1999)
Strathmore's Who's Who (1998)
Who's Who of American Women (Marquis, 1996)
Who's Who in the East (Marquis, 1995 and 1996)
Who's Who in Consulting (1983)
Outstanding Young Women of America (1978)
Who's Who in American Colleges and Universities
(1972)
Professional Affiliations
Beta Gamma Sigma
Alpha Mu Alpha
American Advertising Federation
University and School Service
Lubin Committees and Offices
Chair, Lubin Faculty Council (2000-2002)
Graduate Curriculum
Committee, Lubin Faculty Council (1999-current)
Chair, Program Innovation
Committee (1997-current)
Lubin Faculty Council
Executive Committee (1996-current)
Budget, Planning and Policy
Committee, Lubin Faculty Council (1995-current)
Lubin Alumni Achievement
Award Luncheon Committee (2000)
Select Constitution Committee
for the Lubin Faculty Council (1997-2000)
Recorder, Lubin Faculty
Council Undergraduate Assembly (1996-2000)
Lubin Strategic Planning
Steering Committee (1995-1997)
Member, Larry Bellman
Dissertation Committee (1995-1997)
Facilitator for Innovation
Subgroup for Strategic Plan Retreat (1995-1996)
Lubin Undergraduate
Admissions Committee (1995)
AACSB Mission and Objectives
committee (1994-1995)
Secretary, Lubin Trust Fund
committee (1994-1995)
University Committees and Offices
Marshall, Presidential Inauguration (2000)
Faculty Marshall, Pleasantville Undergraduate
Commencement (1999, 2000)
Reader of Graduates' Names,
Pleasantville Undergraduate Commencement (1999 - current)
Co-chair, Enrollment
Management Committee, University Strategic Agenda (1997)
Host for Japanese students
(1996)
University Scanner Committee
(1995)
Other Work Experience
Founder,
President, Frazer Consulting,
Seattle and
Marketing strategies
and implementation, public relations, advertising or related consulting
for over 100 clients.
Executive training
seminars throughout the
Executive Director, White House Task Force on Energy Conservation, U.S. Government (1980-1981).
Special Assistant to the Secretary of Energy, U.S. Government (1980- 1981).
Special Assistant to the Secretary of Transportation, U.S. Government (1979-1980).
Assistant Director, Economic Development Division, President's Reorganization Project, OMB, U.S. Government (1978-1979).
Deputy Administrator, Employment and Economic Policy Administration, City of Boston (1977-1978).
Management Analyst, OMB, City of Boston (1975-1977).
Management Consultant, Office of State Planning and Management, Commonwealth of Massachusetts (1974-1975).
Founder, Manager, Cronkhite Coffeehouse, Cambridge, MA (1973-1974).
Founder, Editor, Community Calendar, Middlebury, VT (1972-1973).
Management Intern, Department of Commerce and Development, State of Vermont (1972).
Assistant to the Town Manager, Middlebury, VT (1971-1972).
Consulting and Community Service
Efficiency study for Town of
Yorktown
Soccer and Softball coach
Girl Scout leader
Church School teacher and church committee
volunteer
Three wonderful children.
JUNE 2007