The Institute's popular series of vocational guidance booklets also lured new students to Pace. The publications included "If Not College - Then What?" and "After High School - Then What?" One number in the series became a runaway best seller. Entitled "I Choose My Occupation" and written by Homer S. Pace, the booklet "had a wide acceptance and distribution, particularly among teachers and students in high schools and in preparatory schools."  This work covered the principal areas of employment in business and urged high school students to continue their education, preferably on a full-time basis. The various business occupations were covered more briefly in "From High School to Business," but the emphasis on formal study beyond high school remained the same. The reader was told, "Technical preparation for business is as much a matter of course nowadays as is technical preparation for medicine, law, teaching, or engineering. The young man or young woman who starts out in business without such preparation is handicapped from the very start."  Reinforcing this point, the booklet continued, "There was a time when all a young man or young woman had to do in order to make a start toward business success was to "get a job," work hard, and rely for advancement on such practical knowledge as might be picked up. It is different now."  The booklet went on to assure prospective students and their parents that Pace stood behind its students long after they had graduated. "The Institute gives helpful vocational advice to its students and graduates. It assists students and graduates in finding suitable and developmental work opportunities," readers were told. A separate publication, "The Placement and Vocational Work of Pace Institute," went into more detail on this aspect of the Institute's services.

    In addition to the vocational guidance series (which was printed by Plandome Press, a company owned by Homer S. Pace and renowned for the quality of the work performed for outside clients) Homer's public lectures, radio talks, and popular articles helped attract students. The image Homer projected, in both his talks and writings, was futuristic. Envisioning an America and a world beyond the Great Depression, he urged people to prepare for tomorrow. In an article picked up by almost every major daily newspaper in New York City and many smaller papers in the metropolitan area, Homer declared:

Keeping current is a major problem of the business organization. There is no market for the corset or the automobile of yesteryear. The vanishing trolley car is stream-lined to stem an adverse tide, and the department store remakes its equipment and facilities to conform to modern trends in decoration.

And so it is with an educational institution with respect to its curricula, its methods, and its plant. It must interpret current life - prepare for the problems of today and tomorrow.