Dr. Randi Priluck
Assistant Professor of Marketing
Pace University, New York
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Dr. Priluck joined the faculty of Pace University in September of 2000.  She teaches a variety of courses in the marketing department including: Consumer Behavior, Fundamentals of Advertising & Promotion, Graduate E-Marketing Seminar, Principles of Marketing and Advertising & Communications Strategy.

She has published papers in the Journal of Advertising, Journal of Product & Brand Management, International Journal of Consumer Marketing, Journal of Consumer Marketing, Journal of Marketing Theory: Applied Marketing Science, Journal of Marketing Management and Psychology & Marketing among others.

Her research generally falls into three areas:

1) Classical Conditioning

2) Relationship Marketing 3) Internet Marketing As a consultant Dr. Priluck has worked with a number of Internet start ups, assisting them in developing their strategies and business plans.  She has done market research work for R.R. Donnelley and spent a year and a half advising Selfhelp Community Services regarding marketing strategy.


Students can access syllabii, assignments, powerpoint slides and other course information by clicking on the Course Information box below.

Marketing Information for Students, Faculty and Guests
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For more information please contact:

Randi Priluck
Pace University
One Pace Plaza
New York, NY  10038
(212) 346-1712
Rpriluck@Pace.Edu