REFEREED JOURNAL ARTICLES

 "The Persistence of Classically Conditioned Brand Attitudes" with Brian D. Till
  Journal of Advertising, Volume 27, Issue 1, 1998

 "Co-branding in Advertising: Developing Effective Associations"
  Journal of Product & Brand Management, Volume 6, Issue 3, 1997

 "Developing and Managing Effective Consumer Relationships"
  Journal of Product & Brand Management, Volume 7, Issue 1, 1998

 "Japanese Culture and the Acceptance of Non-Store Selling Methods by Japanese Housewives"
  International Journal of Consumer Marketing, Volume 10, Issue 3, 1998

 "Relational Versus Discrete Exchanges: The Role of Trust and Commitment in
 Determining Customer Satisfaction"
  Journal of Marketing Management, Summer/Fall, 1999

 "What We Know About Consumers’ Color Choices" with Joseph Z. Wisenblit
  Journal of Marketing Practice: Applied Marketing Science, Volume 5, Issue 3, 1999

 "Stimulus Generalization in Classical Conditioning an Initial Investigation and Extension"
  with Brian D. Till, Psychology & Marketing, Volume 17, Issue 1, 2000

"Co-branding: Brand Equity and Trial Effects," with Judith Washburn and Brian D. Till, Journal of Consumer Marketing, Vol. 17, Winter, 2000.

"Integrating Information Technology into the Marketing Curriculum: A Pragmatic Approach," with Raquel Benbunan-Fich, Hector Lozada, Stephen Pirog and Joseph Z. Wisenblit, Journal of Marketing Education, Spring 2001, April, Forthcoming.

"The Effect of Priceline.com on the Grocery Industry," International Journal of Retail and Distribution Management, 2001, Forthcoming.

"Caregivers," Annual Advances in Business Cases, 2001, Forthcoming.

 
REFEREED CONFERENCE PRESENTATIONS AND PROCEEDINGS ABSTRACTS

 "The Role of Involvement and Need for Cognition in Classical Conditioning: An Empirical Investigation"   with Brian D. Till, 1996 AMA Summer Marketing Educators' Conference

 "Stimulus Generalization in Classical Conditioning: An Initial Investigation" with Brian D. Till, Association for Consumer Research 1996 Conference (Working Paper Session)

  "Attitudes Formulated Via Classical Conditioning: Transitory or Enduring?"  with Brian D. Till,   1997 AMA Winter Marketing Educators' Conference

 "Trust and Commitment in Relational Versus Discrete Exchanges: The Effect on Consumer Satisfaction"
 Association for Consumer Research 1997 Conference (Working Paper Session)

"Caregivers Case," North American Case Research Association, Summer 1999 Case Workshop

"Classical Conditioning of Gender Perception of Brands" with Brian D. Till, 1999 AMA Summer Conference

"The Mitigating Effects of a Relationship on Poor Product Performance," 1999 AMA Summer Conference

 "Are Attitudes Formulated Via Classical Conditioning Resistant to Contrary Information?" with Brian D. Till, Society for Marketing Advances 1999 Conference, Atlanta, GA and Proceedings Paper

 "The Effect of Co-branding on the Brand Equity of Constituent and Composite Brands Before and After  Trial" with Judith Washburn and Brian D. Till, 2000 Academy of Marketing Science Conference , Montreal Canada

 "Relationship Marketing: Loyalty in the Face of Product Failure and Blame"
  2000 Academy of Marketing Science Conference, Montreal Canada

“The Effect of Co-branding on Search, Experience and Credence Attribute Performance Ratings Before and After Product     Trial,” with Judith H. Washburn, Brian D. Till and Paul Boughton, 2000 American Marketing Association Summer Marketing Educators’ Conference, Chicago IL, Volume 11, 117.

"The Resistance of Classically Conditioned Brand Attitudes,” with Brian D. Till, 2000 American Marketing Association Summer Marketing Educators’ Conference, Chicago IL, August, Volume 11, 119.