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Research Sources

1) Simmons Study of Media and Markets

2) MRI

3) Standard Directory of Advertisers (Red Book)

4) Standard Directory of Advertising Agencies

5) Competitive Media Reporting (formerly LNA)

6) Standard Rates and Data Service

7) Search ABI Inform, a CD Rom database of articles in business magazines

8) Magazine articles: American Demographics/Adweek/Brandweek

Business Week/Advertising Age

Fortune/ Forbes/The Gallup Report

Newspaper Articles: New York Times/Wall Street Journal

9) The Million Dollar Directory

10) Hoover

11) Lifestyle Market Analyst

12) Sales and Marketing Management Survey of Buying Power (July and Oct.)

13) Standard and Poor's Industry Surveys

14) Consumer Power

15) US Industrial Outlook

16) County and City Data book (Census information)

17) Statistical Abstract of the US

18) Internet Addresses

www.marketingtools.com/search.htm (searchable)

www.adweek.com

www.adage.com

www.washingtonpost.com (searchable)

www.latimes.com (searchable)

www.herald.com(searchable - download for $1 - Miami Herald)

www.freep.com/businessnews (Detriot Free Press)

www.usatoday.com/money/company

www.pathfinder.com/fortune (searchable)

www.economist.com (searchable with fee)

www.boston.com/globe/glohome.htm (search yesterday and today's news)