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Shaping the Future of Brands



Postal Vault Campaign


Laura Cannizzano
Laura Cannizzaro graduated with honors recognition for her excellent academic performance. She also received The Advertising Club of New York Foundation Award. As a highly motivated student, Laura always works her hardest to perform at the highest standards. She has great group dynamics and understands when it is necessary to be a leader and when not to be a leader. Laura is a very ambitious student and has learned and experienced a great deal about the advertising industry through her internships at Catalano Lellos & Silverstein, Zenith Optimedia and SoulKool. She knows that with her passion and determination she can position herself at the top of the advertising and marketing world.

Anthony Cuellar
Anthony Cuellar has always had an eye for detail and a passion for thinking creatively. With his completion of three marketing internships, most recently as an assistant to the Sr. VP and VP of Urban Marketing at Sony BMG, it is a testament to Anthony's determination, ability to multitask and his passion for marketing. In addition to internship experience, Anthony maintained the Marketing Chair of the national business fraternity, Phi Chi Theta for two years and was a Creative Directors for the AD Team. Receiving his B.B.A. in Marketing with a concentration in Advertising and Promotion as well as a minor in Art Anthony is looking to place his signature brand on the market.

Krystal Fessette
Krystal Fessette is a marketing major with a concentration in advertising and promotion. She has excelled in many areas, which have shown through her participation in the Pace Advertising Team. Her styles of writing and creative ideas were very essential in developing the final advertising campaign. She also shows strong leadership in the ad team as well as other pace organizations. She is a senior staff writer at the Pace University Press and also participates in writing workshops to help future pace press candidates develop their writing styles. Krystal also is the Public Relations Director of the Advertising Club which has created a complete campaign for a non-profit organization. She has gained experience in two different internships. She assisted the Marketing Director at Animal Haven as well as involvement in advertising team.

Sean Gibbons
Sean Gibbons. is a remarkable young man who combines analytical rigor with strong practical instincts. Along with a high level of interpersonal communications abilities. Sean provides a level of professionalism in the ad team and has proven himself as an exceptional leader serving as Creative Director. Whatever Sean plans on doing in the future, he is sure to succeed.

Renee Herendeen

Renee Herendeen is a marketing major with a concentration in advertising and promotion. She has been an integral part of the Pace University Ad Team. She served as the Director of Event Marketing, she was a member of the Media and PR committees, and she is on the presentation team for the final Ad Team competition. She was also the Treasurer of the Pace University Advertising Club which created a campaign for a non-profit animal shelter in New York City. Renee received the Advertising Club of New York Silver Scholarship award for 2006. She currently works at US Concepts, as an Assistant Account Executive. Throught her college career she has interned at New Line Cinema in the Publicity Department as well as Sony Music in the Video Promotions department.

Jessica Holguin
Jessica Holguin is a marketing major at Pace University. She has a concentration in advertising and promotions. As a member of the Pace New York Ad Team she has proven herself in countless ways. She was the Director of Traditional Media, as well as, taking very active roles on the PR, Events, and Presentation committees. Jessica always works to the best of her ability and can always be trusted to deliver superior quality work. Pace Ad Team was very important to her and her dedication to the club added to the success of their ad campaign for Animal Haven Animal Shelter, she looks forward to passing on her role as Public Relations Director to a superior and dedicated team next year. Jessica has worked as an assistant teacher for the past three years to second graders in the East Village. Heart of Brooklyn Cultural Institutions was her first internship, she learned a lot about the non-profit would. US Concepts, a leading event marketing agency, has given Jessica countless experiences that have lead her to be well prepared to begin working on her own accounts and brands.

Olgerta Kondo
Olgerta Kondo is a Marketing major with a concentration in Advertising and Promotions. She is very driven towards the accomplishment of her goals and is also double majoring in Finance. Olgerta is very ambitious. Hard worker and smart thinker, she is never satisfied with anything but the perfect. Her creativity and hard work are sure to lead her in her path to success. Olgerta will be graduating with Baccalaureate Cum Laude Honors. For her achievements she has been inducted into Beta Gamma Sigma, the preeminent National Honor Society in Business. She is also a member of the Golden Key International Society. Her past experiences include establishments such as Grey Advertising, Donna Karan International, Visionaire Publishing.

WenQu (Steven) Lin

Christopher Losco
Christopher Losco is a full spectrum advertiser who has done everything from editing Pace University's enrolment catalogs to being an intern at the Rikki Lake Show. He displays an uncanny attention to details and always provides practical innovative feedback. Chris also enjoys using his creative talents to add depth to a campaign. He also possesses organizational and communicative skills needed for a dynamic career within the highly demanding field of advertising. Chris is currently employed as a sales associate for Sales Fax News.

Gerald (Jerry) Mackrella

Jerry Mackrella (a.k.a. "Jerry Mac.") is an overachiever who exceeds the highest expectations set upon him. As a Communications major, Marketing Minor and an Associate's Degree in English, Jerry has had a hand in all things media and entertainment from promotions and public relations to management and marketing. Because of his "innovative to assertive" mentality, Jerry has worked at some of hottest NYC nightlife spots as well as big names like Jive Records, Zomba, and Infinity Broadcasting. Despite his plethora of experience, Jerry is always looking to learn and brings to the table extracurricular activities' executive board experience from Make-A-Wish, TrendSetter Magazine, Pace Press, The Ad Team, The Ad Club, and much more! After his December 2006 graduation Jerry is aiming to attain a position in the Music Industry and/or a Media related agency.

Patti Ann Moriello
Patti Ann Moriello is marketing major with a concentration in advertising and promotion; graduating in May 2006. As a member of the AD Team, she has proven to be ambitious, responsible and a dedicated member. She led the sponsorship team to gain potential business partners for Postal Vault Systems. Outside of the classroom, her internship at BBDO New York has helped her enter the world of client services. Working on the Mars account, Patti Ann has dealt this agencies world wide and has established great interpersonal skills and knowledge of foreign markets as well as domestic.

Rick Mueller

Reshmee Rajnarain
Reshmee Rajnarain is a Marketing Major with a concentration in Advertising and Promotions and a Psychology minor. She demonstrated her leadership, creative and analytical skills by serving as President of the AAF Advertising Team at Pace University. Reshmee has been awarded for her academic excellence in and contribution to Advertising and Marketing communications by receiving The Advertising Club of New York Foundation Award. She is a great role model, and her innovativeness and drive for success has made her an extremely ambitious and accomplished student. Her career goal includes working for an Advertising agency and eventually having an executive position.

Derek Schaub
Displaying creativity in all of his endeavors, Derek Schaub works extremely hard to accomplish any task in an innovative manner. He is an organized, confident and dynamic individual, who is able to devise ideas and strategies independently, or within a team setting. Derek is well respected by his peers, and was appointed the 2005-2006 Vice President of the Pace University Ad Club. He also obtained valuable experience while working Trafficking and Media for Agency Sacks in Manhattan. Obtaining a Bachelor's Degree in Marketing, with a Concentration in Advertising and Promotions, Derek aspires to create original commercials and print ads, and to one day change the world through advertising.

Isha Singh
Isha Singh is a Marketing major with a concentration in Advertising and Promotion. Isha has proved to have excellent leadership, interpersonal, as well as organizational skills through various roles within the Pace University Advertising Team. Isha has taken her leadership skill to high levels by serving on the Pace Advertising Club's executive board. Being that Isha is highly ambitious, she would like to further her career and education by obtaining her Masters.

Catherine Tanujaya

Catherine Tanujaya is a double major in entrepreneurship management and international marketing. She is also part of the Pace University Pforzheimer Honor College. She served as the Director of Account Planning and Research for the Ad Team. She also volunteered to create the Ad team website. Catherine received the AAF's Most Promising Minority Student Award of 2006. She has been employed with Air France for the past three years as a Benefits Assistant, where she is sent around the U.S. to conduct orientations for the local employees. Catherine will graduate in the Fall.

Alex Tovstolug
Alex Tovstolug is a talented, driven, and multi versatile individual. He has vast experience in multiple fields, such as financial services, marketing, currency trading, internet development, law, and self-employment which has gave him broad understanding of working in a complex, always changing society. With a BBA in Marketing, Alex plans to continue his education in law school, after which his dream is to pursue corporate litigation in international trade disputes, and then morph into a successful political career. Alex's interests involve playing chess, politics, tennis, basketball, and horseback riding.

Thuy Vu Tran

Idalis Zapata
Idalis Zapata is Marketing major with a concentration in Advertising and Promotion. Idalis was first a management major but later decided to become a Marketing major when she realized the power it has in the decision making process of individuals. She understands the meaning of responsibility by being a team player. The Pace University Advertising Team has challenged Idalis to learn different aspects of marketing and how to integrate these concepts into actual business practices. As a person with many goals and ambitions, Idalis looks forward to working in the entertainment industry. In addition, she hopes to further her education and career by obtaining her Masters.

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