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Shaping the Future of Brands



Dr. Larry Chiagouris

Voted by the editors of Agency Magazine as one of the 10 best and brightest agency strategists, he has had extensive experience as a senior marketing, branding and research executive on both the client, consulting and agency sides of the marketing and communications business. He has been responsible for directing major business building assignments for startups as well as leading marketing companies, including BellSouth, Campbell Soup, Peugeot, Pfizer, Prudential and Visa.
He recently completed an assignment as President and Chief Marketing Officer of TeleData Technology and previously served as Vice President of Marketing and Business Development at Silicon Valley startup He also held the position of Vice President Marketing and Strategy at the Starz Encore Media Group (subsidiary of AT&T/Liberty Media). Prior to joining Starz Encore, he held senior executive appointments at major advertising and public relation agencies, including Creamer Dickson Basford (subsidiary of Havas/RSCG), Grey Advertising, Bozell and Backer Spielvogel Bates Advertising.
He received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations, to include the Public Relations Society of America, the Direct Marketing Association, the American Marketing Association, Investor Relations Society, the Consumer Electronics Show, Institute for Broadcasting and Technology, and Yale University. He is a past-member of the Board of Directors of the American Marketing Association and past-chairman of the Advertising Research Foundation.


Conrad Nankin

Professor Conrad Nankinís main interest is in teaching and working with students, preparing them for the realities of the world of work as well as communicating the obligation those who succeed have to the work of the world.
His diverse business background includes operating a marketing communications firm in the early 1980s where he developed the concept of Cohesive Marketing Communications, the equivalent of what was later to be called Integrated Marketing Communications.
In addition to his teaching at Lubin, Professor Nankin is Managing Director of CDI Associates/Integrated Business Development, a management and marketing consultancy. Services to clients have included: corporate & marketing planning; marketing research & analysis; comprehensive marketing communications counsel and services; management organization & business planning; strategic scenario planning; financing facilitation planning; systems analysis & operational consulting.
Over the years, he has worked with large clients such as Citibank, 3M/Media Networks, and Royal Insurance and has worked with technology startups as well as dozens of small and medium sized businesses in a variety of industries including apparel, electronics, publishing, food service, real estate, travel, construction, and packaged goods.
He is an executive member of the American Marketing Association and has been a lecturer on both management and marketing subjects as a member of the Adjunct Faculty of Brooklyn College of the City University of New York. For 10 years, since 1999, he was an Adjunct Assistant Professor of Marketing in the Lubin School of Business at Pace University where he is now a Clinical Assistant Professor and a Core Course Coordinator.