Deirdre Heid is a marketing major with a concentration in advertising and promotions who through school and work experience, has been able access the skills that make her a driven and self-motivated individual. With a forte for creative writing, Deirdre has been an asset to Pace University's Ad Team where she was granted the role of leader of primary consumer insights. Currently Deirdre interns at MediaEdge for the consumer insights team while maintaining a cumulative GPA of 3.7, an enrollment in the Pforzheimer Honors College, and was recently inducted into Alpha Chi and Beta Gamma Sigma. Upon graduation, Deirdre would like to pursue a career in an Ad agency that will continue to challenger her in expanding her skills, herself, and her horizons.