Michael Garcia is a senior majoring in Marketing with a concentration in Advertising and Promotion. Being both Director of Place Based Media and Executive Producer he has gained valuable experience in dealing with the development of media plans and more importantly how to co-ordinate numerous people to work towards a unanimous goal. Aside from Ad Team he is President of the Pace Advertising Club and currently interns at Fox Sports en Espaņol. It is here that he has developed his passion for brand management through integrated marketing tactics. Despite his newfound passion, he is still keen to working in the various realms of the marketing industry as a whole and believes that wherever he ends up, will be an integral component to the company.