George Provotorov

George Provotorov is an Advertising and Integrated Marketing Communications major with a minor in Economics. While working in the Creative and Production Departments, George applied his knowledge of Adobe platforms such as Photoshop, Illustrator, InDesign, Premiere Pro and Animate to make the creative executions for the Brand Marketing Team. In addition to that, he is a manager of the Interactive and Direct Marketing Lab at Pace University, a student-run marketing agency through which he gained experience strengthening online brands for real clients. George integrated his familiarity with website building platforms such as WordPress, Squarespace and Wix along with tools such as SEMrush and Google Analytics to create user-friendly websites and assess the effectiveness of social media campaigns for them. He firmly believes that creative elements should be applied in advertising based on data that suggests that they will work, which is why George has conducted surveys through Qualtrics and Amazon MTurk on the application of the principles of art in banner advertisements. In his spare time, George likes to work out, go hiking and play video games. To learn more about George visit his LinkedIn.