Dr Pradeep Gopalakrishna




REFEREED JOURNAL ARTICLES
  • Gopalakrishna, P. & Subramanian, R. (2001).  Revisiting the Pure versus Hybrid Dilemma: Porter's Generic Strategies in a Developing Economy,'. Journal of Business of Global Marketing, Volume 15 (Number 2), pp. 61-79.

  • Anderson, C., Garland, B., & Gopalakrishna, P. (1998).  Continuing Validity of Women as Managers Scale (WAMS). Pennsylvania Journal of Business and Economics, 6 (1), 54-72.

  • Gopalakrishna, P. & Mummalaneni, V. (1997).  Access, Resource and Cost Impacts on Consumer Satisfaction with Health Care: A Comparison . Journal of Business Research, 39, 173-186.

  • Mummalaneni, V. & Gopalakrishna, P. (1995).  Mediators Vs. Moderators of Patient Satisfaction. Journal of Health Care Marketing, 15 (4), 16-22.

  • Gopalakrishna, P. (1993).  Influencing Satisfaction for Dental Services. Journal of Health Care Marketing, 13 (1), 16-22.

  • Chandy, P.R. & Gopalakrishna, P. (1992).  A Content Analysis of contribution to the Management International Review Journal. Management International Review, 32 (3), 273-283.

  • Gopalakrishna, P. & Mummalaneni, V. (1992).  Examination of the Role of Social Class As a Predictor of Choice of Health Care Provider and Satisfaction Received: A Model and Empirical Test. Journal of Ambulatory Care Medicine, 5 (1), 35-48.

  • Sriram, V. & Gopalakrishna, P. (1991).  Can Advertising Be Standardized Among Similar Countries? A Cluster-Based Analysis. International Journal of Advertising, 10 (2), 37-49.

  • Chandy, P.R. & Gopalakrishna, P. (1994).  Scholarly Contributions to Two Major International Business Journals: A Comparison . Journal of Teaching in International Business, 6 (1), 31-51.