Dr Pradeep Gopalakrishna


REFEREED PRESENTATIONS

INTERNATIONAL

  • Subramanian, R., Gopalakrishna, P. (2007, May). "The Relationship between Market Orientation and Performance in Family-Owned Firms: A Context-Specific Exploratory Investigation," Eastern Academy of Management, New Brunswick, New Jersey.

  • Gopalakrishna, P. (Discussant),"I was invited to serve as an expert and speak on a panel at the International GMI conference held in July 2006 in India." (2006, July). "Digital factories in the 21st century,"," Global Manufacturing and Innovation 2006, Coimbatore, India.

  • Marshall, T., Sandler, D., Gopalakrishna, P., Long, M. (2006, July). "The Effect of Event Characteristics on Sponsorship: An Extension of the Cornwell Sponsorship Model,"," Global Business and Technology Association International Conference, Moscow, Russia.

  • Gopalakrishna, P. & Subramanian, R. (2006, July). Disruptive Innovation and Supply Chain Management: Bar Codes, RFID and Beyond.   Presented at Global Manufacturing and Innovation (GMI), Coimbatore, India.

  • Marshall, T., Sandler, D., Gopalakrishna, P., & Long, M. (2006, July). "The Effect of Event Characteristics on Sponsorship: An Extension of the Cornwell Sponsorship Model," .   Presented at Global Business and Technology Association International Conference, Moscow, Russia.

  • Gopalakrishna, P. & Subramanian, R. (2005, August). Preserving Values Under Ownership Changes: The Case of Ben and Jerry's Ice Cream.   Presented at International Conference on Science and Technology for Sustainable Development, Kerala, India. .

  • Monahan, R. & Gopalakrishna, P. (2005, April). An emprical study linking organizational learning and market orientation in American hospitals.   Presented at 10th International Conference on Corporate and Marketing Communications, Nicosia, Cyprus. .

  • Subramanian, R., Gopalakrishna, P., & Sivakumar, V. J. (2004, October). Tata Tetley acquisition and global expansion.   Presented at North American Case Research Association, Sedona, Arizona.

  • Gopalakrishna, P. & Subramanian, R. (2004, August). From Bar Codes to RFID: Is the Glass Half Full or Half Emply. The WalMart story.   Presented at International Logistics and Supply Chain Management, Coimbatore, India.

  • Motwani, J., Gopalakrishna, P., & Subramanian, R. (2003, November). “How market-oriented are family-owned firms?' .   Presented at the Annual Conference of the Family Firm Institute, Toronto, Canada. .

  • Subramanian, R., Motwani, J., & Gopalakrishna, P. (2003, August). . “Implementation of ERP projects: Evidence from case studies,.   Presented at Proceedings of National Conference on IT Enabled Product Development Strategies,, Coimbatore, India.

  • Bjerke, R., Gopalakrishna, P., & Sandler, D. (2003, April). . “Toward a conceptual framework to identify promotional themes: An empirical examination using three Scandinavian countries,' .   Presented at International Academy of Business Disciplines, Orlando, Florida