Dr Pradeep Gopalakrishna


REFEREED PRESENTATIONS

NATIONAL

  • Subramanian, R. & Gopalakrishna, P. (2007, May). The Relationship between Market Orientation and Performance in Family-Owned Firms: A Context-Specific Exploratory Investigation.   Accepted for Eastern Academy of Management, New Brunswick, New Jersey.

  • Feldstein, A. & Gopalakrishna, P. (2005, October). Lenovo: Not Your Father's IBM.   Presented at North American Case Research Association, Cape Cod, Massachusetts.

  • Monahan, R. & Gopalakrishna, P. (2003, November). .“An Empirical Study of Market Segmentation and Business Performance in American Hospitals,' .   Presented at 6th International Forum on, The Sciences, Techniques, and Art Applied to Marketing: Academy and Profession, University of Madrid, Madrid, Spain.