Google Analytics Features:

• A new concept to allow the same property to be used both for website and mobile app
• AI-powered predictive metrics supported by machine learning
• A customizable, easy-to-navigate homepage
• An Explore section to provide completely custom reports for specific business needs
• A built-in DebugView to analyze and debug the upcoming data instantly
• Anomaly detection
• Improved e-commerce reports

Companies that utilize Google Analytics:

Interesting Fact - 68,672 companies have reported that they use Google Analytics in their tech stacks, some of them are listed below:

1. Uber
2. Airbnb
3. Google
4. Spotify
5. Udemy
6. Robinhood
7. Slack
8. LaunchDarkly