Welcome to my Overview of Google Analytics

• Google Analytics - is a web analytics service offered by Google, which tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.


• As of 2019,Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK(software development kit), which allows gathering usage data from iOS and Android Aps, known as Google Analytics for Mobile Apps


• The first element of Google Analytics is data collection. The platform can gather a broad range of data about your site and how visitors use it. The exact nature of the data collected will be discussed in depth later through this website's content.


• It includes, most notable information, such as how many visitors your pages get, where visitors come to your pages from, how those visitors progress through your site, what visitors do on your pages, how visitors interact with elements on your pages, how long visitors spend on your pages,at what stage of a visit users leave your site.

Official website of Google analytics can be accessed below: