Dr Pradeep Gopalakrishna



REFERRED PROCEEDINGS

FULL PAPER

  •  J. Thomas Failla & Pradeep Gopalakrishna(2008). Converting intentions to action when it comes to environmentally preferred products: The positive moderating role of perceived consumer effectivenes.
  • Subramanian, R. & Gopalakrishna, P. (2007).  The Relationship between Market Orientation and Performance in Family-Owned Firms: A Context-Specific Exploratory Investigation.Eastern Academy of Management.

  • Gopalakrishna, P. & Subramanian, R. (2006).  Disruptive Innovation and Supply Chain Management: Bar Codes, RFID and Beyond. Global Manufacturing and Innovation (GMI).

  • Gopalakrishna, P. & Subramanian, R. (2004).  From Bar Codes to RFID: Is the Glass Half Full or Half Empty, the Wal-Mart Story? International Logistics and Supply Chain Management, PSG College of Technology, Coimbatore, India.

  • Monahan, R. & Gopalakrishna, P. (2003).  .“An Empirical Study of Market Segmentation and Business Performance in American Hospitals,' . 6th International Forum on, the Sciences, Techniques, and Art Applied to Marketing: Academy and Prof, Complutense University of Madrid.

  • Subramanian, R., Gopalakrishna, P., & Motwani, J. (2003).  “Implementation of ERP projects: Evidence from case studies.' . Proceedings of National Conference on IT Enabled Product Development Strategies,, I, PSG College of Technology, Coimbatore, India, 4-12.

  • Motwani, J., Gopalakrishna, P., & Subramanian, R. (2001).  Knowledge Acquisition: A Comparative Study of U.S. and Indian Managers. Proceedings of the Decision Sciences Institute Conference, 761-763.

ABSTRACT ONLY

  • Monahan, R. & Gopalakrishna, P. (2005).  An emprical study linking organizational learning and market orientation in American hospitals. 10th International Conference on Corporate and Marketing Communications.

  • Feldstein, A. & Gopalakrishna, P. (2005).  Lenovo: Not Your Father's IBM. North American Case Research Association, 19 (1), 81.

  • Bjerke, R., Gopalakrishna, P., & Sandler, D. (2003).  “Toward a conceptual framework to identify promotional themes: An empirical examination using three Scandinavian countries,'. International Academy of Business Disciplines, X, Business Research Yearbook: Global Business Perspe, 77-81.

  • Bjerke, R., Rosendahl, T., & Gopalakrishna, P. (2003).  “A cross-national investigation: Liking of three facial cream print advertisements in three different European cultures,' . International Academy of Business Disciplines, X, Business Research Yearbook: Global Business Perspe, 16-20.

  • Bjerke, R., Gopalakrishna, P., & Sandler, D. (2002).  Differences in Value Orientation Between Coke Drinkers and Cola House Brand Drinkers: A Cross-National Investigation. Academy of Marketing Science, IV, 39.

  • Bjerke, R., Gopalakrishna, P., & Sandler, D. (2002).  A Cross-National comparison of Scandinavian Value Orientation: From Value Segmentation to Promotional Appeals. Academy of Marketing Science, IV, 20.

  • Gopalakrishna, P. & Subramanian, R. (2000).  The Changing Nature of Strategic Alliances: A Case Study of Disney-Pixar. Northeast Business and Economic Association.

  • Gopalakrishna, P. & Subramanian, R. (2000).  Emphasis or Balance: The Impact of Form of Market Orientation on Performance. Academy of Marketing. .