Branda, A., Lala, V., Gopalakrishna, P. (2018). The Marketing Analytics Orientation (MAO) of firms: Identifying factors That create Highly Analytical Marketing Practices. Journal Of Marketing Analytics, Accepted.

DiStefano, D., Gopalakrishna, P. (2018). Impact of Brand Personality on New Product Success: A Framework for Leading an Independent Life. Journal Of Marketing Development and Competitiveness, Accepted.

Mueller, D., Gopalakrishna, P. (2016). Market Orientation and Worker Type: Knowledge Worker Vs. Talent Workers and their Influence on the Organization. Journal Of Marketing Management, 4(2), 1-6.

Fleischmann, D., Gopalakrishna, P. (2016). Walmart in India. Journal of The International Academy for Case Studies, 22(3).

Fleischmann, D., Gopalakrishna, P. (2016). Starbucks in India. Journal of Case Studies, 34

Barakat, A., Gopalakrishna, P., Lala, V. (2014). The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products. Journal of International Consumer Marketing, 26(5), 405-425. www.tandfonline.com/doi/abs/10.1080/08961530.2014.946575

Gopalakrishna, P., Failla, J. Thomas (2014). Moderator Role in Green Product Purchases. Atlantic Marketing Journal, 3(1).

Kirk, C., Chiagouris, L., Gopalakrishna, P. (2012). Some People Just Want to Read: The Roles of Age, Interactivity, and Perceived Usefulness of Print in the Consumption of Digital Information Products. Journal of Retailing and Consumer Services, 19(1), 168-178. www.elsevier.com

Subramanian, R., Gopalakrishna, P. (2012). Under Armour. Business Case Journal, 19(Issue 2), 62-83.

Long, M., Sandler, D., Gopalakrishna, P. (2011). The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. International Journal of Business Innovation Research, 5(6), 704-713.

Cole, M., Long, M., Chiagouris, L., Gopalakrishna, P. (2011). Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word of Mouth Communication across Various Media Platforms. Journal of Internet Commerce, 10, 91-105.

P. Gopalakrishna and R. Subramanian.The Relationship between Market Orientation and Performance in Family-Owned Firms: A Context-Specific Investigation International Journal of Business Innovation Research, Volume 3, Number 5, 2009

Gopalakrishna, P. & Subramanian, R. (2008).  Understanding Virtual Value Chains in a retail environment: a case study of Wal-Mart. International Journal of Productivity and Quality Management, 3 (3), 263-274.

Motwani, J., Gopalakrishna, P., & Subramanian, R. (2006).  Source of Knowledge Acquisition by U.S. and Indian Managers: A Comparative study . Indian Management Studies Journal, 9 (2), 1-16.

Bjerke, R., Gopalakrishna, P., & Sandler, D. (2005).  A Cross-National Comparison of Scandinavian Value Orientations: From Value Segmentation to Promotional Appeals . Journal of Promotion Management, 12 (1), 53-74.

Bjerke, R., Rosendahl, T., Gopalakrishna, P., & Sandler, D. (2005).  Ad Element Liking and its Relationship to Overall Ad Liking: A European Cross-Cultural Investigation. Journal of Promotion Management, 12 (1), 115-146.

Gopalakrishna, P. & Subramanian, R. (2004).  Emphasis or Balance: The Impact of Form of Market Orientation on Performance. Journal of Global Marketing, 17 (2/3), 115-139.

Gopalakrishna, P. & Subramanian, R. (2001).  The Market Orientation-Performance Relationship in the Context of a Developing Economy: an Empirical Analysis. Journal of Business Research, 53 (1), 1-13.