Dr Pradeep Gopalakrishna


REFEREED PRESENTATIONS

INTERNATIONAL

  • Abbu, H. (author/presenter), Gopalakrishna, P. (author),(2017, October). "Synergistic Effects of Market Orientation Implementation and Internalization and its impact on Firm Performance: an empirical analysis in the context of digital transformation in direct marketing service provider industry," DMA/Marketing Edge, New Orleans

  • DiStefano, D. (Author & Presenter), Gopalakrishna, P. (Author), Marketing Management Association,(2017, March). "Connecting with Brands: Brand Personality and Brand Outcome Valuing Persons with Special Needs (PSN)," MBAA International, Chicago, IL.

  • Gopalakrishna, P., Das, D. (Author & Presenter), Academy of International Businesss , SE Chapter,(2015, November). "Understanding Import Purchase Intent in Millennial Generation," AIB, Savannah, Georgia.

  • Gopalakrishna, P. (Author & Presenter), Johnson, P. (Author & Presenter), SMA,(2015, November). "The Relationship of Organizational Improvisation to Market Orientation," Society for Marketing Advances, San Antonio, TX.

  • Gopalakrishna, P. (Author), Mueller, D. (Author & Presenter), Atlantic Marketing Association Conference,(2015, September). "Market Oriented Organizations and Talent Workers:Composition of the workforce and its influence of market orientation," Atlantic Marketing Conference, Savannah, Georgia.

  • Gopalakrishna, P. (Author), Musa, S. (Author & Presenter), Macromarketing Conference,(2015, June). "The Role of Compassion and Knowledge Acquisition on Fair Trade Consumption,"

  • Engels, D. N. (Author & Presenter), Gopalakrishna, P. (Author), American Collegiate Retailing Association,(2015, March). "The Categorization Effect and Mature American Shopper," American Marketing Assocation/ACRA, Miami, Florida.

  • Gopalakrishna, P., Roseman, J. (Author & Presenter), Family Firm Institute Global Conference,(2014, October). "The complexity of winning consumer trust: Examining how non-family businesses are waning the family firm's familiar competitive advantage," Family Enterprise, Washington D.C.

  • Long, M., Sandler, D., Gopalakrishna, P. First Annual Pace Research Day,(2013, April). "The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism," Pace University, Pace University, NYC.

  • Kirk, C., Gopalakrishna, P. (2011). "The Natives Are Restless:Understanding Consumer Satisfaction and Adoption of Digital Information Products," Academy of Marketing Science, Miami, Florida.

  • Gopalakrishna, P., Subramanian, R. (2010). "The Role of Market Orientation Components on the Performance of Family-Owned Businesses," Northeast Business and Economic Association, Montclair, New Jersey.

  • Gopalakrishna, P., Subramanian, R. (2009, June). "Forms of Market Orientation of Family Firms: An Empirical Analysis," USA-India Global Business and Networking Strategy Conference, Chennai, India.

  • Bayulgen, C., Gopalakrishna, P., Subramanian, R. (2009, May) "Starbucks in Turkey," Eastern Academy of Management, Hartford, Connecticut. .

  • Faila, T., Gopalakrishna, P. (2008, June). "Converting Intentions to Action When It Comes to Environmentally Preferred Products," The Hagan IBEC/CIBER-UCONN Summer Symposium, New Rochelle, New York.

  • Gopalakrishna, P. (2007, October). ""Lectured at Sai Temple in Baldwin, NY on Karma yoga and its relevance in the present day context.," Talk on Karma Yoga in the present day context, Baldwin, New York.