REFEREED PROCEEDINGS
- Abbu, H., Gopalakrishna, P.(2017). Synergistic effects of Market Orientation Implementation and Internalalization and its impact on Firm Performance.
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DiStefano, D., Gopalakrishna, P. (2017). Connecting with Brands: Brand Personality and Brand Outcome, Valuing Persons with Special Needs (PSN). No (pp. 3)..
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Gopalakrishna, P., Subramanian, R. (in press). Under Armour in 2010.John Molson MBA International Case Writing Competition.
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Gopalakrishna, P., Subramanian, R. (2006). Wal-Mart In NAFTA market. PanAmerican Partnership Case Study Project, Teaching Modules: Backgrounders and Cases Continental Strategies of Selected North American Companies.Teaching Modules: Backgrounders and Cases Continental Strategies of Selected North American Companies. http://www.asu.edu/clas/nacts/bna/csos.html.
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Feldstein, A., Gopalakrishna, P. (2005). Lenovo: It's not your father's IBM. North American Case Research Association. Cape Cod, MA: North American Case Research Association..
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Gopalakrishna, P. (2005). Marketing: An Introduction, Test Item File (pp. 398 pages). Upper Saddle River, NJ: Prentice Hall.
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Subramanian, R., Gopalakrishna, P., Sivakumar, V. J. (2004). Tata Tea Limited: The Tetley Acquisition. North American Case Research Association (pp. 9). Sedona, Arizona: NACRA.
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Gopalakrishna, P. & Subramanian, R. (2004). From Bar Codes to RFID: Is the Glass Half Full or Half Empty, the Wal-Mart Story? International Logistics and Supply Chain Management, PSG College of Technology, Coimbatore, India.
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Monahan, R. & Gopalakrishna, P. (2003). .An Empirical Study of Market Segmentation and Business Performance in American Hospitals,' . 6th International Forum on, the Sciences, Techniques, and Art Applied to Marketing: Academy and Prof, Complutense University of Madrid.
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Subramanian, R., Gopalakrishna, P., & Motwani, J. (2003). Implementation of ERP projects: Evidence from case studies.' . Proceedings of National Conference on IT Enabled Product Development Strategies,, I, PSG College of Technology, Coimbatore, India, 4-12.
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Motwani, J., Gopalakrishna, P., & Subramanian, R. (2001). Knowledge Acquisition: A Comparative Study of U.S. and Indian Managers. Proceedings of the Decision Sciences Institute Conference, 761-763.